How to Get an Abundance of Customers Without Ad Spend...
Is your biggest challenge getting customers? Are you spending money on advertising that doesn't work? Let me show you how to advertise using several platforms without ad costs. I know it's hard to believe but let me show you how easy it is. First...I have a couple of questions.. Are you frustrated with your website because you're not getting any business from it? And do you wonder how some businesses kill it with their Google Business Listing while your GBP gives you little or no revenue? You've probably tried Thumbtack and Angi or something similar...and nothing but more money out of your pocket with zero results! Have you tried EVERYTHING you can think of but you're still stuck, frustrated, and overwhelmed. Are you ready to get help? My playbook will help you! My strategies have helped thousands of other home service businesses increase revenues by tens of thousands in a few weeks to a few months. It may take making a simple change to your website, optimizing your GBP listing, optimizing your Nextdoor Business App, joining FB communities, or getting better video testimonials. I promise you there's a strategy in my book that will help you scale your business by thousands of dollars, or you don't pay for it! There are landscapers, plumbers, house cleaners, auto detailers, roofers... that have increased profits by 65% using just one strategy in my book. My book will help you maximize profits by implementing smart marketing strategies and effective management methods. When you have these two parts of your home service business dialed in, there is no stopping you! You can crush your competition, make more money, and have more personal time for yourself and family. My goal right now is for you to get to know and trust me by reading and implementing the strategies in my playbook. Hopefully, later you will need more help and you'll take my course, or hire me to coach you one on one. Right now, my guide is the perfect place for you to get started. If you have any questions, please contact me. My personal email is [email protected].
Why Did I Write a Marketing and Management Book Specifically for Home Service Businesses?
What makes home service business marketing and management different from other businesses? Why does there need to be a book specifically written for home service businesses? Here are 4 reasons... 1) Because of industry-specific insights! Home service businesses, such as plumbing, HVAC, landscaping, and cleaning services, operate within a distinct market. A specialized book provides tailored strategies, case studies, and insights relevant to the challenges and opportunities these businesses face. 2) Target Audience Focus. My book addresses specific demographics and customer behaviors associated with home service markets. Understanding local consumer needs, seasonal trends, and factors influencing purchasing decisions can be critical for success in this sector. 3) Practical Strategies and Techniques. Unlike broad marketing books that may offer generic advice, my book focuses on present actionable strategies that directly apply to home service operations. This includes local SEO, reputation management, referral marketing, and customer relationship management tailored for service businesses. 4) Operational Considerations. Management techniques specific to the service industry— such as scheduling, labor management, and service delivery optimization—are covered in detail. These are crucial for maintaining efficiency and customer satisfaction in home service models.
My Story
Imagine your home service business, as an example, going from just under $7000 average monthly income to just under $12,000 in a few months, after implementing new strategies into your business. Now you're in a position to add more equipment and more technicians. Now you're delegating most of your responsibilities and mainly focused on sales strategies. This is how you gain more freedom and make more income! This is how you can achieve 6-7 figures! This is what I did with my first home service business (A Clean Sweep Chimney Service) and six other home service businesses I owned over the past two decades. This is what other home service businesses are doing to get more freedom, increase revenue, and find peace! Keep reading if you want to discover the secrets to home service business success. I'm Chris Hatton and it was over two decades ago when I was working for the USPS. I was a postmaster in a small Lake Tahoe mountain town in the Sierra Nevada Mountains. There wasn't a day that went by without me thinking of owning my own business. I hated my job doing the same thing day after day, knowing things weren't going to change. I was limited to how much money I could make annually. One day while I was putting mail in the post office boxes, I saw an advertisement about "How to Become a Chimney Sweep". I thought that being a chimney sweep would be a great home service business because there are thousands of woodstoves in my area. I did a little research and discovered that I could make at least double what I was making as a postmaster. I talked to my wife, Mary, and she totally supported me. The thing was no one else did. My parents, Mary's mother, and our friends thought I was nuts. I knew if I quit I was going to have to make the chimney sweep thing work. I couldn't fail. I wasn't worried about the technical part of doing the work but I was concerned about how I would get customers. I started reading books and watching videos about digital marketing, traditional marketing, delegation, advertising, time management, and more. I read a lot of books and watched a lot of videos. Early on, I recognized that home service businesses faced unique challenges so I implemented strategies tailored to address the specific needs. I knew that marketing and management that is effective for other types of businesses may not yield the same success as in the home service business sector. I believe my specialized tactics are uniquely suited to enhance the performance of any home service business. The first year was rough and stressful but I made a little over $40,000. I made mistakes but there was no going back to a job, as in the 9 to 5, having a boss, type of job. The following year I had more equipment, two trucks, one van, and I doubled what I was charging per sweep. I used a script, cluster scheduled my sweeps (creating route optimization), and took advantage of upsells. In addition to sweeping chimneys, we started installing woodstoves and chimney liner systems. I became the biggest company in the Lake Tahoe and Truckee areas, making over 7 figures my second year in business! I implemented advertising strategies to get more customers and grow my business. I managed my business better, and most importantly, I delegated most tasks and responsibilities, while I focused on the advertising. I discovered that these strategies and methods, including delegating responsibilities worked insanely well and I used them with every home service business I owned over the next two plus decades. The home service businesses I owned over the past two decades included chimney cleaning, snow removal, water damage restoration and mold remediation, property maintenance, house painting, furnace and air duct cleaning, and kitchen and bathroom remodeling. The strategies in my playbook work for all types of home services. Some companies have used just ONE of my strategies and have made insane profits, 30% - 50% profits within a few months! Moving companies, electricians, landscapers, house cleaners, plumbers, remodelers, car detailers, mobile mechanics, window cleaners, carpet cleaners, roofers, pool cleaners, and more! And they'll work for you. The strategies and methods include: Chapter 1 – How To Get Video Testimonials (the secret to asking for a video testimonial and where to use them in your advertising). Chapter 2 – How To Use and Rank Using Google Business Profile (optimize your Google Business Profile and rank above your competitors). Chapter 3 – Facebook Marketing (market your business by joining FB town and city community groups and how to get FREE advertising). Chapter 4 – How To Build a Sales Funnel That Converts (sales funnels convert much higher than traditional websites) Chapter 5 – What Is a Lead Magnet (get your prospect to take action with an irresistible offer) Chapter 6 – Why You Need a Script (cover most or all objections with a sales script than turns a lead into a service call. I show you how to create the sales script no matter what your home service is!) Chapter 7 – Networking, Shows, And Events (generate leads at little cost compared to paid ads) Chapter 8 – Growing Your Business with Delegation (delegate so you can focus on selling your service) Chapter 9 – Email Marketing (follow up and forward schedule using email marketing sequences) Chapter 10 – Communication and Forward Scheduling (learn how to improve your communication skills with customers and employees) Chapter 11 – The Nextdoor Business App (optimize this app and get more customers than your competition) Here are just some home service companies that have scaled their businesses 30%-50% using just one of the strategies, on their own, that are in my eBook. Star Plumbing increased their revenue by 35% by using video testimonials Bright Homes Cleaning increased their revenue by 50% and Elite Lawn Care by 35%, using the Facebook strategy Cozy HVAC grew their profits by 40% with Facebook She Moves Moving did a 40% increase in revenue by optimizing their GBP Sunny Days Landscaping increased their customer inquiries by 45% by optimizing the Nextdoor business app Using the Nextdoor app increased Reliable Plumbing’s revenue by 35% Green Clean Home Service reported a 50% increase in new clients with the Nextdoor app Imagine getting more customers and scaling your home service business by at least 30% without paying for advertising or hiring a digital marketing agency for $3000 per month. You can implement these tools into your business yourself and increase your revenue right away. All you need to do is get started by picking up my textbook. MORE FREEDOM, MORE INCOME, MORE PEACE. Imagine not being in the middle of your day to day business operations, yet having more freedom and more income. Going from 110% plus involvement in your day to day (not to mention what you take home mentally), to 20% hands on involvement, focusing on selling strategies, while everything else is delegated. You can choose to do nothing or keep trying the same things you always do, hoping for better results, or you can discover new proven tactics that will give you the results that you've dreamed of having, that can make you a wealthier and happier service provider. You can keep struggling, remain frustrated and stuck, wondering and hoping for better. but if you're looking for new success methods, my book contains the solutions you need. You're at a disadvantage right now because you're not using the strategies that are in my eBook. You don't need to be at a disadvantage! As you can see, these strategies, tools, or methods work for ALL home service businesses. Click on the Add to Cart button below and get your textbook instantly for and if it doesn't work for you.. YOU DON'T PAY.
Meet Your Home Service Success Mentor
Hi, I'm Chris (Boomer) Hatton and I've been in your shoes. I know the challenges of running a home service business firsthand. Let me share my journey and expertise with you, helping you navigate the path to success and growth. I'm excited to empower you with the knowledge and strategies that have transformed my businesses and can do the same for yours.
Learn how to leverage video testimonials and optimize your online presence to drive customer acquisition.
Utilize Facebook community groups, website funnels, and the Nextdoor app to expand your reach and attract new clients.
Master the art of employee and customer communication, delegation, and operational efficiency to streamline your business processes.
Ready to Elevate Your Business?
Take the first step towards insane home service success. Download your guide now and start implementing proven strategies to attract more customers and scale your business! Right now you're at a disadvantage. You don't need to be at a disadvantage! Order now! If my book doesn't work, YOU DON'T PAY!
$17.00